Free Tool

Hotel Markup Calculator

Calculate markup for your hotel business using industry-specific benchmarks and defaults.

$
%

Selling Price

$185

Price after markup

Profit per Unit

$135

Revenue minus cost

Profit Margin

73.0%

Profit as % of price

How to Use This Markup Calculator

Enter the cost of your product or service — the amount you pay to produce, acquire, or deliver it. For hotel businesses, make sure to include all direct costs: Labor (rooms, F&B, front office) and Cost of F&B sold.

Enter your desired markup percentage — the amount you want to add on top of your cost. The calculator instantly shows your selling price and the resulting profit margin. Experiment with different markup percentages to find the sweet spot between competitiveness and profitability.

Need more than a calculator for your hotel finances?

Our Hotel P&L Template and Invoice Template gives you a complete, ready-to-use Excel spreadsheet with industry-specific categories, formulas, and dashboards. Skip the setup — start analyzing in minutes.

Markup Calculator for Hotel Businesses

Setting the right markup is a balancing act for hotel businesses. Price too high and you lose customers to competitors. Price too low and you leave money on the table — or worse, fail to cover your overhead. The key is understanding both your costs and what the market will bear.

With typical gross margins of 65-80% in the hotel industry, your markup strategy needs to account for Labor (rooms, F&B, front office), Cost of F&B sold, OTA & marketing commissions. Don't forget to allocate indirect costs across your products — a common mistake is setting markup based only on direct costs, which can leave overhead uncovered.

Hotel Industry at a Glance

Financial templates built for hotels and hospitality businesses — from independent properties to branded franchises. Pre-loaded with room revenue, F&B, and event billing categories.

Revenue Drivers

  • Room revenue (ADR × occupancy)
  • Food & beverage
  • Meeting & event space
  • Spa & wellness
  • Parking & ancillary fees

Key Cost Categories

  • Labor (rooms, F&B, front office)
  • Cost of F&B sold
  • OTA & marketing commissions
  • Utilities & property maintenance
  • Franchise & management fees
  • Administrative overhead

Typical Margins

Gross: 65-80% · Net: 10-20%

Seasonality

Business hotels peak weekdays and Q1/Q3; leisure properties peak summer and holidays. January is typically slowest for both segments.

Key Performance Indicators

ADR (Average Daily Rate)RevPAR (Revenue per Available Room)Occupancy %GOP% (Gross Operating Profit %)F&B revenue per occupied room

Frequently Asked Questions