Wedding Planning P&L Template

After each month, enter your revenue by source and your actual expenses by category. For revenue, pull from your invoicing tool or accounting software. For direct costs like sub-planner fees, match them to the events they supported using the Event Profitability sheet — enter each completed wedding's fee, the hours or flat cost of any assistants, and any vendor pass-through handling. For monthly operating expenses like software subscriptions, marketing spend, and insurance, enter those in the Monthly P&L sheet. The formulas calculate gross profit and net profit automatically.

Gross margins in wedding planning typically run 55–70% on service fees, but the number that matters most for profitability is the net margin after all operating costs. With net margins typically landing between 15–25%, a well-run planning firm can be quite profitable — but those margins are easy to erode through underpriced packages, overuse of sub-planners without adequate markup, and marketing spend that doesn't convert to bookings. The Event Profitability sheet in this template addresses the first issue directly: tracking gross margin per wedding reveals whether certain package types (often day-of coordination) are priced below what they actually cost to deliver when you account for the full time investment.